Loading screen displaying the text "LG beauty" against a black background.
Close-up of a man applying a skincare serum with a dropper, featuring the LG Beauty logo in the center.

Redefining the Digital Beauty Experience

LGbeauty made a groundbreaking move by launching its first digital platform, seamlessly powered by Shopify Headless to deliver cutting-edge technology and timeless elegance. This debut offers a curated online experience designed for modern beauty consumers.

Role

Product Design

Period

2023-2024

LG Beauty’s "Bundle Up & Save" page displaying discounted holiday gift sets and bundle offers on a desktop view.

Transforming Beauty into Digital Experience

LG Beauty made a groundbreaking move in 2023 with the launch of its first digital platform - LGBeauty.com. This debut transformed the way beauty enthusiasts interact with the brand, blending cutting-edge technology with timeless elegance to deliver a curated online experience tailored to modern beauty consumers.

Elevating E-commerce with Innovation

Built on Shopify Headless, the platform seamlessly merges innovative e-commerce solutions with LG Beauty’s refined brand identity, setting a new standard for digital luxury in the beauty industry.

Three mobile screens showing order details, shopping bag summary, and a product page with pricing and reviews.

Setting a New Standard in Beauty Retail

Through this collaboration, LG Beauty redefined its connection with customers by creating an experience that’s both visually stunning and highly functional, bridging the gap between innovation and sophistication in the digital space.

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