Loading screen displaying the text "Cloud Call" against a black background.
A woman wearing glasses and a headset, working on a laptop in a professional setting, representing CloudCall’s communication solutions.

A Platform Built for Seamless Connections

In a world where communication drives business success, CloudCall bridges the gap between powerful CRM tools and meaningful customer interactions. The design work focused on transforming their ecosystem, delivering tools that empower users, streamline operations, and elevate communication to a new standard. Through four core areas - the design system, soft phone app, client admin area, and internal admin system - we enabled CloudCall to achieve a scalable, cohesive, and user-centered platform.

Role

Product Design

Period

2023

CloudCall live feed dashboard displaying call details, status metrics, and filters for team performance monitoring.

Creating Consistency at Scale

The foundation of CloudCall’s evolution lies in a unified design system. Built from the ground up, this system ensures consistency across every user interaction. Modular components, scalable patterns, and adaptable guidelines were developed to meet the demands of a fast-paced, evolving platform. By aligning visual language and functional behavior, we equipped CloudCall with a framework that allows for seamless expansion and efficient collaboration between teams.

Our approach was not only to define aesthetics but also to build a system that ensures long-term flexibility, enabling the product to grow without compromising its identity.

A Soft Phone App Designed for Clarity

The soft phone app is at the heart of CloudCall’s offering - a tool designed to bring efficiency and clarity to customer interactions. With features like click-to-call, call logs, and screen pops, we reimagined how businesses connect with their audiences. The interface prioritizes usability, offering a clean, intuitive experience that reduces friction and empowers users to focus on building stronger relationships.

Every detail was considered to enhance workflows, ensuring that every interaction feels natural, responsive, and impactful. The result is a tool that serves as a seamless extension of the user’s daily operations.

Flowchart of auto attendant configuration showing greeting messages, waiting music, business hours, and call routing options.

Admin Areas Built for Empowerment

Two distinct admin systems were designed to cater to the needs of CloudCall’s clients and internal teams. For clients, the admin area delivers a powerful yet approachable interface that allows for seamless configuration, performance tracking, and in-depth analytics. By focusing on usability, we created tools that empower businesses to manage their communication strategies with confidence.

For CloudCall’s internal teams, the admin system is a hub of operational excellence. Optimized workflows, intuitive controls, and tailored dashboards streamline day-to-day management while ensuring precision and scalability. Both systems were crafted with the same principle: to make complexity invisible and efficiency second nature.

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